Loop was developed between September 2015 to June 2017 in collaboration with Loewe. We were looking for simplicity through wood and leather; which is the most representative of the brand.

The project was carried out with two classmates; we were all part of the bike's design process from the beginning, initially inspired by Loewe's safety pin. Later on, I was in charge of the design of the bag/basket of the bike inspired by the Puzzle of Loewe; carrying out an analysis of the use of bags and baskets involving an ergonomic study and achieving a product that is fixed on the bike and that you can also take with you because of its suitable size.

We carried out from the logo, the layout, the study of market and the research for key parts and new technologies that will be incorporated into the design to the moodboards and renders.

Thanks to the collaboration with Loewe, who provided us with the leather, we were able to prototype of the bag's concept satisfying, with high-quality results. At the end we have created an iconic, organic and ecological design using wood interspersed with carbon fiber making the bike more robust.

The project is pending approval by the brand to carry out a prototyping.